The HM Principles

While HM Homes was founded in 2010, our roots run deep within the building industry. Our founders come from a long line of Michigan home builders, and have taken the knowledge that was passed down and made it their own. Our Passion for Perfection is achieved in our extensive Planning.

A Neighborhood Name

HM Homes fuses world-class design with local real estate expertise. Founded in 2010 by Justin Friedman, a third-generation Michigan builder, the HM Homes team prides itself on its ability to deliver timely builds, the result of a close, trustful relationship with local municipalities.

We believe it's our responsibility not only as a community builder but as a resident to preserve the history and integrity of the neighborhood.


A Michigan based, world class team of home builders.


Justin Friedman


HM Homes’s founder Justin Friedman is a third-generation home builder and a life-long Michigan resident. After working at Pinnacle Homes, he founded HM Homes in 2010 to serve a growing post-recession market for luxury homes in Southeast Michigan. Justin’s expertise in property hunting ensures HM Homes’s clients a fantastic deal. In addition, his close relationship with Southeast Michigan’s municipalities allows HM Homes to offer an exceptionally smooth and timely building experience.

Brad Friedman

Marketing Director

Brad Friedman brings a strong business savvy and entrepreneurial streak to HM Homes. A third-generation home builder, Brad left his role at a fast-growing startup to serve as assistant superintendent at Pinnacle Homes, a family company. After overseeing developments in Orion Township for two years, Brad saw an opportunity to apply his growing construction expertise at HM Homes. He serves as project manager, working closely with Butch, head of construction, and collaborating extensively with Rebecca Zimmerman, design consultant.



Sam Fingeroot


An alumna of Eastern Michigan University, Samantha Fingeroot is operations lead at HM Homes. Samantha plays a critical role in HM Homes’s rapid growth, responsible for a broad and ever-expanding portfolio. Samantha’s studies in graphic design and fine arts left her with a lasting understanding of how many small pieces come together to compose a whole image – giving her a critical eye for the details of an organization.

Butch Friedman

Project Manager

Butch Friedman’s experience in Michigan custom-home building is unparalleled. As Head of Construction at HM Homes, Butch brings three decades of experience to the team. An expert in high-end custom residences*, Butch works closely with Justin Friedman to ensure the quality of every single build*. With his eye for detail, Butch guarantees that HM Homes are as well-built as they are beautiful.


Ryan Yates

Field Manager

Ryan Yates brings a rare mix of of analytical skills and dedicated craftsmanship to HM Homes. An expert in residential and commercial design and maintenance, Ryan majored in marketing at Ferris State before studying mold-making and design at the Center for Film Studies. With over a decade of work as a foreman in Metro Detroit, Ryan is eager to apply his talents on the construction team at HM Homes.

Chet Collins

Project Manager

As project manager, Chet brings 30+ years of experience in custom residential home building. In addition to his years of experience, Chet has a Bachelor of Science degree in Construction Engineering from Lawrence Technological University. His attention to detail coupled with his unparallel customer service reputation makes him a great asset to our HM Homes team.


Marcie Theisen

Meadowlake Sales Manager

With over 20 years experience in new home construction, selling for Pulte Homes and Toll Brothers, Marcie Theisen brings her new home expertise to us. Focusing strongly on client relations, Marcie excels at keeping our customers informed throughout the process therefore creating a seamless building experience for our clients. In addition to her new homes sales experience, Marcie earned a bachelors degree in business from Central Michigan University.

Rebecca Zimmerman

Design Consultant

Our design consultant, Rebecca, pursues interior design with an open mind. With a background in fine arts and a focus on conceptual design, she aims to expand our experience of an environment. Rebecca has a BFA in Interior Design that includes a minor in fine arts from College for Creative Studies. Her meticulous and imaginative spirit gives her an upper hand in many of our creative ventures.

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Mark Frick

Land Development/ Project Manager

Mark Frick recently joined the HM Team after over 40 years with national award winning Builder/Developer Herman Frankel and The Frankel Organization.

Mark brings his expertise in both subdivision development and custom home construction, to manage the development and construction of the new housing communities, Meadowlake Hills, and Brookside Village.

Mark is a graduate of Michigan State University with a Bachelor of Science degree in Construction Management.

Tiffany Reese


Tiffany joined HM Homes as Controller in 2019, were she works closely with Justin Friedman overseeing all accounting and finance activities for HM Home's corporate entities. She brings with her 20+ years of experience in the Michigan residential home building industry, most recently serving as a Division Controller for M/I Homes, where she was honored with the 2018 Division Excellence Award. She graduated from Walsh College with degrees in both Accounting and Information Technology.